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Belkin
Belkin – Brand Identity, Product Storytelling & 360 Marketing Campaign
Brand Identity Design, Product Videos, Website Design, Packaging, Look Book, Photography & Campaign Development
Aaron Kim
Head Designer
Redefined the brand’s purpose and visual identity, centering the narrative on a simple but powerful belief: Technology should exist to serve people. This human-centered vision shaped a new design system, including the creation of Pip—a distinctive visual element made up of five dots, symbolizing the human form and Belkin’s commitment to creating people-inspired products.
The refreshed brand system was unveiled at CES 2012, marking the debut of a new product lineup—each showcasing the modernized identity and design philosophy aimed at enhancing people’s lives through seamless technology experiences.
Deliverables spanned a full 360 campaign, including:
Brand Identity Design rooted in human-centered storytelling
Product & Brand Videos aligning the new messaging across channels
Website Redesign to reflect the evolved brand purpose and product innovation
Packaging Design that extended the Pip identity to the physical experience
Brand Look Book capturing the visual and tonal guidelines for internal and external teams
Lifestyle & Product Photography showcasing Belkin’s products in real-life contexts
Integrated Marketing Campaign to drive awareness, reinforce brand values, and highlight innovation across touchpoints
This work repositioned Belkin not just as a technology brand, but as a people-first innovator, creating products that seamlessly support the experiences people cherish most.
