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TP-Link
TP-Link – Brand Identity, Product Launch & 360 Marketing Campaign
Brand Identity Design, Product Videos, Website Design, Packaging, Brand Look Book, Photography & Campaign Creative
Aaron Kim
Head Designer
As TP-Link evolved from a networking brand into a smart lifestyle innovator, their brand identity needed to evolve as well. Over the last 20 years, TP-Link became the #1 provider of Wi-Fi technology, but their expansion into smart home devices, smartphones, and connected accessories demanded a more modern, consumer-friendly design language—one that reflected the full spectrum of their offerings.
Worked with the TP-Link team to develop a new brand identity system, encompassing everything from logo refinement to product packaging, website redesign, product and brand videos, and a 360 marketing campaign to introduce the new look to the world. The new identity leaned into clean, approachable design, balancing technical credibility with lifestyle appeal to attract both tech enthusiasts and mainstream consumers.
Deliverables included:
Brand Identity System & Design Language
Packaging Redesign Across Product Lines
Website Redesign
Product & Brand Videos
Brand Look Book
Photography – Product & Lifestyle
Integrated 360 Marketing Campaign
The rebrand not only repositioned TP-Link as a technology brand for modern living, but also reinforced their ability to seamlessly power smart lifestyles, from Wi-Fi to home automation.
